Cixi Rongmei's "Hundred Industries and Trades" interviews General Manager Li Dehong

Recently, the "Hundred Industries and Trades" Kuer interview segment of Cixi Rongmei has been broadcast, featuring a micro-interview combined with a micro-documentary, specifically interviewing General Manager Li Dehong.

The camera delves into the production workshop, listening to the entrepreneurial story of Kuer's deep-rooted presence in Cixi and its dedication to the rotational molding industry, and understanding the craftsmanship and corporate culture that belong to Kuer.

During the interview, Mr. Li looked back on his entrepreneurial journey. Starting from focusing on the manufacturing of rotational molded kayaks, he has been deeply involved in rotational molding technology for more than ten years. Facing fluctuations in the foreign trade market and price competition due to industry homogenization, Cool did not choose to compete on low prices. Instead, it firmly adhered to the path of technological innovation and product iteration, deeply exploring and perfecting the core technology of rotational molding.

Relying on the mature accumulation of rotational molding technology, Kuer has crossed over to develop a double-layer rotational molding pet box, overcoming technical difficulties such as weight and impact resistance, and has won a large overseas order in one fell swoop. Continuously iterating on products such as pedal kayaks and outdoor insulated boxes, Kuer has successfully exported Cixi rotational molding products to many countries around the world. From a single product to a multi-category layout, domestic factories and overseas bases are developing in a coordinated manner, gradually pushing "Made in Cixi" onto a larger stage.