In recent years, Kuer Group has paid more and more attention to brand building. In 2023, the Group acquired “Galaxy”, a well-known European kayak brand, to further promote the strategic deployment of the Group's brand. 2023 has also become the first year of the group's brand construction.
The transformation of Kuer Group did not start from "zero" to do its own brand, but directly acquired mature foreign brands to overtake corners.
Because of the acquisition of “Galaxy”, the Group has expanded new customers overseas, and at the same time, it has made an increase in domestic sales. Up to now, the overall sales have achieved an increase of 20%, and the transformation of the enterprise has achieved obvious success, and will continue to make efforts in the two modes of internal and foreign trade!